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Illustration of a young crop and barn with a male farmer standing in front of the barn doors

David vs Goliath

We need your help, as someone who uses meal kits (or you have done in the past) to give us insights into how we can carve a niche, improve, and really challenge the big foreign brands.

There are two jugganauts in the meal kit space, HelloFresh and Marley Spoon. They have a lot in common. Both German, both part owned by venture capitalists Rocket Internet, both with huge marketing budgets. It’s the latter part that we struggle with.

Most marketing channels are auction based, and while these two giants battle it out and are happy to make losses, local players like us struggle to be heard and are largely priced out.

Illustration of a young crop and barn with a male farmer standing in front of the barn doors

Why give Pepper Leaf a try?

Well, it’s not a big gamble… we were rated better than our competitors by Good Food and “Best of the bunch” and we’ve got nearly flawless feedback in Google Reviews, Facebook Reviews and Feefo.

What we’ve got right so far…

We use only free range poultry, grass fed aged meats, and sustainably sourced seafood.
We don’t green wash - we use far less packaging than our competitors, recycled boxes and insulation made from recycled newspaper.
Recipes that are quick, easy and super tasty.
Super fresh veg from small, sustainable growers
Illustration of male farmer picking fruit from a tree

We need your help

We are confident that you have the insights and opinions that can help us improve and really challenge the big foreign meal kits. We just need your help to get there.

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